That expression definitely stuck around.
That expression definitely stuck around.

Hey, folks! My name is Gabrielle, but people call me Beany. I’ve rolled around the web as velvetdelirium since the early 2000s. Find it odd for a thirty-something to have continued using a handle other than their actual name? Totally understandable. Quick explanation: It’s a tribute to my late grandfather, who suffered several strokes and lived with dementia in the years leading up to his death.


WORK

I’m a multidisciplinary problem-solver looking for opportunities to drive impact within organisations & the communities that bring them to life.

My holistic perspective comes from years of diverse work experience in brand & product development, communications, creatives, talent management, & customer service.

A quick look at a few of my previous roles:

  • I was the Brand & Product Development Manager for a conscious skincare brand from the Philippines, directly supporting the Chief of R&D/Head of Brand. My role revolved around identifying problems and opportunities, gathering insights, and providing actionable recommendations for product development, brand programs, and other special initiatives. I was also responsible for defining communication guidelines for new products, brand programs, and other customer-facing initiatives.
  • Before shifting to Brand & Product work, I spent 2 years leading the same brand’s Communications & Social Media team. I was responsible for creative strategy as well as guiding the team in the development of omni-channel communications for various digital and retail touchpoints to support the different steps of the customer journey.
  • Prior to the above roles, I was the remote Communications & Social Media Coordinator for the lean Aussie marketing team of a sustainability-focused American brand. The role involved localizing global content and other digital initiatives, contributing to the planning and execution of campaigns in the region (see: #PurpleForThePlanet, #1mfairtradebowls), identifying key personalities and initiating partnerships for campaign collaborations and/or visual content production, managing localized brand assets, and developing the brand’s regional publishing calendar.
  • Nearly a decade ago, I was also the human puppeteering a popular Philippine bookstore chain’s social media mascot. If you still recall said mascot and ordered your books through her between 2012 and early 2013… Hi, that was me!

If you’re headhunting and require a more detailed work history or want to schedule a chat, please get in touch via my contact form, or reach out via LinkedIn.

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I function best when given the mental and physical space to get things done, so I usually prefer remote work with a fairly flexible schedule. In fact, I’ve worked remotely for most of the past decade!

“Wait, remote? Really? How do you get things done?” It’s the 21st century, people – we CAN get things done without wasting hours on a Manila commute. Besides, being apart from your team forces you to constantly improve how you communicate, set clearer priorities, and be more disciplined with managing your time and resources.

This is not to say that I’m completely averse to the idea of showing up somewhere to collaborate with others every now and then — sometimes it’s necessary! Most of the time, however, Google Drive, Slack, Trello, and Monday (to name a few nifty tools) are all you really need.


OTHER WORK

I’m also an artist coordinator on the side – I function as the road manager (i.e. willing slave to the band manager/booking agent) for this band, as well as the road manager and talent coordinator for this independent artist, songwriter, and composer/arranger.

Listen to them here and here.

I also maintain a professional session musician pool for private events. If you need a band with an expansive multi-genre repertoire for your private or corporate events, please don’t hesitate to get in touch.


ART

I don’t have a formal background in illustration and painting, but visual art has always been one of my preferred ways to drive a narrative home.

It’s been a long time since I actively participated in group exhibits and I haven’t accepted a commission in quite a while, but you’re welcome to reach out – who knows, perhaps your dream piece will tickle my fancy.

You can find some of my work here, and on my Instagram.


PHOTOGRAPHY

I’ve always enjoyed clicking away, finding satisfaction in freezing time. I’m constantly drawn to fuzzy critters, structures, liminal spaces, and those split-second moments in between expressions.

I first started taking photos around early high school on a secondhand film Pentax (can’t remember the exact model) that an aunt gifted me. Being able to capture little “reminders” of things seen and experienced for the first time was pretty cool! While I never got to leverage that early interest, the sheer enjoyment stayed with me through the years — knowing I still have a lot to learn in this field is frankly exciting.

You can check out some of my shots here.

I wouldn’t be able to pursue this interest without other folks lending me their gear, so I’m paying that kindness forward by sharing some of the things I’ve captured for free.


Want to get in touch? Here’s my contact form.