Hey, folks! My name is Gabrielle. People call me Beany and I roll around the web as velvetdelirium, as you’ve probably gathered from the .com and my social media URLs. Find it odd for a thirty-something to be using a handle other than their actual name? Totally understandable. Quick explanation: It’s a tribute to my late grandfather, who suffered several strokes and lived with dementia in the years leading up to his death.
Currently: I am the Brand Development & Product Manager for a conscious skincare brand from the Philippines, directly supporting the Chief of R&D/Head of Brand. My role revolves around identifying problems, gathering insights, defining opportunities, and providing actionable recommendations for product development, brand programs, and special initiatives. I am also responsible for defining and maintaining communication guidelines for new products, brand programs, and other front-facing initiatives.
Before shifting to Brand & Product work, I spent 2 years in Communications & Social Media Management for the same brand. I was responsible for creative strategy and conceptualizing campaign tactics, planning omni-channel communications, and developing content for various digital and retail touchpoints to support each step of the customer journey.
Previously: I used to be the remote communications and social media coordinator for the lean regional marketing team of a sustainability-focused American brand. The role involved localizing global content and other digital initiatives, contributing to the planning and execution of campaigns in my assigned region (see: #PurpleForThePlanet, #1mfairtradebowls), identifying key personalities and initiating partnerships for campaign collaborations and/or visual content production, collating and evaluating metrics to assess content performance, managing localized brand assets, handling community, as well as drafting and editing copy, among other activities.
I also used to be the human puppeteering a popular bookstore chain’s social media mascot nearly a decade ago. If you remember said mascot and ordered your books through her between 2012 and early 2013… Hi, that was me!
If you’re headhunting and require a proper resume, please get in touch via my contact form.
I function best when given the mental and physical space to get things done, so I prefer to work fully remote. In fact, I’ve worked remotely for most of the past decade!
“Wait, remote? Really? How do you get things done?” It’s the 21st century, people – we CAN get things done without suffering the daily six-hour Manila commute. Besides, being apart from your team forces you to constantly improve how you communicate, set clearer priorities, and be more disciplined with managing your time and resources.
This is not to say that I’m completely averse to the idea of showing up somewhere to collaborate with others every now and then — sometimes it’s necessary! Most of the time, however, Google Drive, Slack, Trello, and Monday (to name a few nifty tools) are all you really need.
I’m also an artist coordinator on the side – I function as the road manager (i.e. willing slave to the band manager/booking agent) for this band, as well as the road manager and talent coordinator for this independent artist, songwriter, and composer/arranger.
I also maintain a professional session musician pool for private events. If you need a band with a wide, multi-genre repertoire for your private or corporate events, please don’t hesitate to get in touch. I swear on my grandmother’s grave, you will not be disappointed.
I spend most of my time focusing on what pays the bills, so illustrating is mostly an on and off thing that I hope will be more “on” for me in the future. I don’t have an educational background in painting or illustration; however, my late grandparents were painters, so I grew up with the tools just lying around waiting for someone to get experimenting.
I don’t consider myself a professional artist at all, and I likely will never call myself one even if I somehow stumble into a role that calls for me to prioritise art over everything else. While I have accepted commissions in the past and will likely still do so in the future, I mostly pick up a pencil or brush for myself.
You can find some of my work on my Instagram.
I’ve always enjoyed clicking away, finding satisfaction in freezing time. I’m constantly drawn to fuzzy critters (who isn’t?) and those split-second moments in between expressions (not always successful at capturing these, but I do try).
I first started taking photos around early high school on a secondhand film Pentax (can’t remember the exact model, it’s been nearly 2 decades) that an aunt gifted me. Being able to capture little “reminders” of things seen and experienced was pretty cool! While I never got to take that early interest to greater heights, the sheer enjoyment stayed with me through the years — knowing I still have so much to learn in this field is frankly exciting. Nat Geo, wait for me!
Nowadays, people occasionally indulge me by tossing their cameras my way so I can shoot freely at gigs or during weekend hangs; as a result, I have an entire drive filled with cool memories and I think that’s pretty frickin’ awesome.
I wouldn’t be able to pursue this interest at all without these amazing folks, so I’m paying it forward by sharing some of the things I’ve captured for free.
Want to get in touch? Here’s my contact form.